Ambassador Ben-Marc Diendéré Highlights Africa's Business Potential in "Business Beyond Borders" Debut

CALGARY — In a significant pivot toward strengthening economic relations with the African continent, Canadian officials are developing a comprehensive Canada-Africa strategy that aims to capitalize on one of the world's fastest-growing markets while addressing the country's historical underperformance in the region.

Speaking during the inaugural episode of "Business Beyond Borders," a new series focused on international trade opportunities, Canada's Special Representative to the African Union and Special Envoy for Africa, Ambassador Ben-Marc Diendéré, outlined the evolving strategy and highlighted the immense potential for Canadian businesses across the continent's 54 nations.

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